Project 1: Stimulus Analyses
Remember Now- Lagerfeld 2010
Remember Now 2010, motion picture, Walter Films, Paris.
This film is about Chanel fashion show made by Karl Lagerfeld in 2010. In this film is very visually conflicting and uses a lot of fashion. Especially, the beginning of this video, two rich man drive this expensive car. It also make me feel received was luxury, rich and famous. Then they went into a noisy and colorful light Party club. At the club, women wear all kinds of clothes and give me a sense of fashion. The whole film makes people feeling full of youth and vitality, unruly freedom of the 70s. And the characters are very active, making the atmosphere very active. People are very happy, enjoy and remember a state of the moment.
Key Word:
Fashion
Classic
Contrast
Fancy
Lynch of recipes about screencap – Quinoa
Quinoa 2006, motion picture, Absurda, Los Angeles
In this film the lynch of recipes about Screencap. His Lynchian film style ( dreamy, mysterious and dark) lingers in his culinary talents. When I watched this movie, I feel the mood is not very good, because this movie is a black and white movie. And the lens keeps shaking when shooting, which makes people feel very uncomfortable. When I watch this movie, I feel that the content is not very clear that is why this film make me feel very depressed.
Key Word:
oppress
Incongruous
Different
Simple
Research
Tumblr,An international motion design collaboration,9 Squares 5,David Stanfield,viwed 1 November 2018,<http://9-squares.tumblr.com/post/117517167770/9-squares-5-top-david-stanfield-allen-laseter>.
This designer idea is very good. I think the designer is really creative. It only used four colors can make the effect of the whole design look three-dimensional and attractive. He used the color of the light and shade contrast and collocation. The shape above, round and linear shapes are associated, making the whole design feel like it's not very rigid and very energetic. I will use this technique in my design project. I also I learn can layering and make that element link to together.
Key word
-Remember now by Karl Lagerfeld 2010 and David Lynch Cooks Quinoa by Lynchian.
These image and form keywords relate to both stimuli.
key word - Image
Memory - The style of the two films is very different and memorable. 'David Lynch' is a black and white movie. 'Remember now' is a colourful, diverse film
Mysterious - It's very mysterious of the movies. David Lynch is a black and white movie that feels very special and mysterious because I haven't seen a black and white movie in a long time. Remember Now's this film is very exciting, but the plot changes so much that it can't guess what the next plot about.
Power - Two movie styles are very different, so there is a lot of visual conflict before and after. Black and white movies make people feel retro, but also very influential. Another film, very stylish, the whole movie feels amazing.
Darkness - Especially when I watch these two movies, The Dark Side, which makes me feel that people have two sides.
Mood - The film ' David Lynch ' makes me feel very depressed and in a bad mood.
' Remember Now ' makes people very happy, very young and energetic. I think movies can bring people a lot of different experiences, especially vision.
Form
Contrast : the color Dark & bright, cold tone, light to darkness,
Shape: big and small square, circle,strong line.
Texture of the material
Connect : each element of the design and color.
Colour: Contrast,(bias toward , Black & white & blue gray, blur，clarity of the colour).
