This project is in two parts. The first one is a theoretical research about visual perception and colors, the second is the realization of an event in a public space in Chieri (Turin). The event wants to promote the space, the optical illusion, graphic design and color.
I realized all the materials. Starting from the research about optical illusion and colors. I used this information to make the corporate identity of the event (the logo, posters, free card and the marketing event for its promotion). I realized at the end a book. All images, text, project and layout were done by me.
LOGO
This logo follow the Gestalten rules about the perception of the figure and the background. The name is Espressione Creativa Chieri (Creative Expression Chieri) because the project want to promote creative events and the principles of the graphic design. The abbreviation of the name is Ecc, that means ect... This is because wants to give new aspect and new approach to the graphic field.
POSTERS
For this project were realized different posters to promote the event. All are based on Itten's color principles and optical illusion.
REPORT
BA Thesis Project in Graphic and Virtual Design, Polythecnic of Turin.
Professors: Franca Ceresa, Simona Gallina.
December 2010
