O mercado de erva-mate nos estados do sul do Brasil e em países como Uruguai e Argentina é bastante promissor. Para este projeto, fomos chamados para delinear e construir um novo negócio no ramo da erva-mate. Após análises de mercado e pesquisas sobre as tradições, os costumes e as linguagens do povo gaúcho, definimos o posicionamento da marca e sua linguagem visual, elementos utilizados para criarmos o nome Buena Erva-Mate. Posteriormente, partimos para o desenho da identidade visual da marca, elaborando suas embalagens e os demais materiais de comunicação.
The yerba mate market in the southern states of Brazil and in countries like Uruguay and Argentina is very promising. For this project, we were asked to build a whole new business in the field. After market analysis and research on the traditions, customs and languages of the people of Rio Grande do Sul, we defined the brand positioning and its visual language, elements used to create the name "Buena Erva-Mate". After that, we set out to design the brand's visual identity, developing its packaging and other communication materials.
The yerba mate market in the southern states of Brazil and in countries like Uruguay and Argentina is very promising. For this project, we were asked to build a whole new business in the field. After market analysis and research on the traditions, customs and languages of the people of Rio Grande do Sul, we defined the brand positioning and its visual language, elements used to create the name "Buena Erva-Mate". After that, we set out to design the brand's visual identity, developing its packaging and other communication materials.
