SUV Pedals
The founder of SUV pedals originally sells guitar and music equipment. But being a passionate guitarist himself, he decided to create his own guitar pedals. And since we have that thing for music, we contributed the logo, font and casing design.
Prototype
The pedals come in two levels of distortion. One being more intense (High Rider), one being a bit more toned down (Low Rider). Hence, the twin design, that is inspired by the Californian lifestyle and the American auto scene. Classics as Route 66 and Hot Rod cars also inspired the logo and model names.
Creative Direction
Steven Sasseville
Art Direction
Patrick Lenhardt
Photography
Guilherme de Bernardo S.
Project management
David Malmholt
