As a local wine specialist, Lunas Delikatessen supplies gourmets far beyond the borders of Bayreuth with wines and high-quality spirits from all over the world. In order to find a product name that would remain in the memory of the customers for the new mulled wine with its own delicious recipe, Lunas Delikatessen relied on our modern thinking and our brand competence.

In creative in-house meetings, together with the customer, we considered what a mulled wine could be called, which differs greatly from standard products. In partly really funny meetings, we considered how a Franconian man would spend his wife a mulled wine. The result is a play on words that can be seen with a wink, inspired by our Franconian homeland: Zimd Zigge. (Roughly: Cinammon Nag)

Based on this name, an extravagant product design was developed, which gives character to both the name and the product. In an urban design, modern product labels were designed for red and white mulled wine. In the course of this, roll-ups, object signage, sales areas and banners for online communication were developed to optimize visibility at the POS. In addition to the alcoholic mulled wines, there was a non-alcoholic variant, which was adapted in design to children's rainbow colors and thus differentiated in the communication of the red and yellow design of alcoholic beverages.