“大创文化”品牌形象平面设计
大创文化，是一家创办于2018年、以广州文化为重点探究对象的文化传播机构，致力于挖掘广州生活、文化、艺术、传统等方面的价值点，并尝试以新鲜、独特的方式进行呈现与传播，希望可以吸引年轻的广州人关注自己所处城市的内在。
我们把“大创文化”对广州价值的传承视为一种生命的延续。为其设计的品牌形象，从生生不息的海洋中获取了灵感，并最终选择了对生物进化史极为重要的鲸鱼为形象。整体设计以海为意、鲸为形、浪为纹；“海浪”赋予了标志动感，这也是考虑到将来品牌形象在电子界面的呈现。
Imagine Cultural Research Visual Identity Graphic Design
Imagine Cultural Research is a cultural communication institution founded in 2018 with a focus on Guangzhou culture. It is devoted to exploring the value of life, culture, art, tradition, etc. in Guangzhou and, tries to present and spread them in a fresh and unique method. Imagine is hoping to attract the youth to pay attention to the inherent of the city they live.
In our opinion, the inheritance that Imagine Cultural Research doing to Guangzhou's value is a kind of continuation of life. We get inspiration from the ocean which is full of vitality and, chose the image of a whale to represent the importance of inheriting the Guangzhou's value as the whale is extremely important to the evolutionary history of biology. In the entire VI, we create an artistic conception of the ocean, design a tail of the whale to show the power, the wave pattern that gives a sporty sensation which can be used flexibly in electronic media.
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Team Info
Concept: Louis Chan / Zhang Haoran
Design: Zhang Haoran / Liu Weiquan
Consultant: PT Lau
October 2018
