This visual concept for Sun City Produce values the story of the family when they started their own small farm.

The “family” is represented by the “home” symbol which also portrays warmth, foundation and unity. This concept transmits a familiar feeling of a special care and responsibility to provide a good quality product.

The “sun” is presented in this concept as the region where the family lives as well as their identity and business origin - “Sun City”.

The production of vegetables is the family’s business and is also presented in the concept to better communicate about the product in a simple and clear way having a “field” as a symbol to be directly associated with the farm.