The challenge:
To strengthen the visibility of Piran as Tartini’s town.
Target group:
International tourists – lovers of culture in the broadest sense, fans of classical music.
What?
Classical music is considered to be elitist. But in fact this is something beautiful and it should be possible and accessible to everyone, everywhere.
Idea:
Each city stands out with something – Piran’s uniqueness is to be a hometown of Giuseppe Tartini. By visiting and exploring the city, the visitor can hear his music in every step.
How?
By using an interactive map and mobile app. At each spot on the map there will be a poster that will provide a different experience – eg. a visitor can scan the poster and the beautiful music of Tartini will start to play or an interesting story from his personal life will be told.
Kristina Simeonova (AD)
Maya Zlatkova (CW)
THANK YOU!
