STANDARD LIFE // "Treat the customer fairly" Animation
The business of asset management relies on mutual trust and fairness. In order to communicate Standard Life’s philosophy we created a relatable animation, that sums up why and how Standard Life manages to meet every client on eye-level.
The hero of the story is the 3D-built paper plane. It passes through different scenes and situations, resembling the lifecycle of an investment. Accompanied by the voice-over, the paper plane transports the message that Standard Life focuses on fair service by always staying in motion and managing the assets according to customers’ needs.
Creative Direction
Steven Sasseville, Laura Geisler
Art Direction
João Ferreira, Guilherme de Bernardo S.
Animation
Eustachio Palumbo
Illustration
Guilherme de Bernardo S.
Content
Kyra Groh
Music & Sound Design
Playroom Studios
Project management
Oliver Perle
