21 . 07 . 18
3 Puntos
A Short collection
Series of three nonprofit short books, focused
in the application of design principles to facilitate
the Execution of branding projects. Directed to
students of the Degree in Design at USAC, Gt.
in the application of design principles to facilitate
the Execution of branding projects. Directed to
students of the Degree in Design at USAC, Gt.
Serie de tres libros cortos no lucrativos, enfocados
en la aplicación de principios de diseño para facilitar la
ejecución de proyectos de branding. Dirigida a alumnos
de la Licenciatura en Diseño en USAC, Guatemala.
en la aplicación de principios de diseño para facilitar la
ejecución de proyectos de branding. Dirigida a alumnos
de la Licenciatura en Diseño en USAC, Guatemala.
Under the methodology of Human Centered Design, the content
is generated and written unifying classic and contemporary criteria,
gathering current references as well as dosing the topics in 3 key
points of the student's academic course.
is generated and written unifying classic and contemporary criteria,
gathering current references as well as dosing the topics in 3 key
points of the student's academic course.
Bajo la metodología del Human Centered Design, el contenido
se genera y redacta unificando criterios clásicos y contemporáneos,
recopilando referentes actuales además de dosificar los temas
en 3 puntos clave del recorrido académico del estudiante.
se genera y redacta unificando criterios clásicos y contemporáneos,
recopilando referentes actuales además de dosificar los temas
en 3 puntos clave del recorrido académico del estudiante.
The concept "gradual mutation" which allowed us to graph
the change generated by the student's didactic contribution,
through a cover graphic that exemplifies this mutation from
the conception of the form (point) its transition (line) and to
reach the more primary representation (plane).
the change generated by the student's didactic contribution,
through a cover graphic that exemplifies this mutation from
the conception of the form (point) its transition (line) and to
reach the more primary representation (plane).
El concepto “Mutación gradual” el cual permitió graficar
el cambio que genera en los estudiantes dicho material,
a través de una gráfica de portada que ejemplifica esta
mutación desde su concepción (punto) su transición
(línea) y al alcanzar la representación primaria (plano).
el cambio que genera en los estudiantes dicho material,
a través de una gráfica de portada que ejemplifica esta
mutación desde su concepción (punto) su transición
(línea) y al alcanzar la representación primaria (plano).
Credits:
Art Direction & Graphic Design: Axel Flores
Photography of prints: Jacob Mejicanos
Motion Graphics: Alejandro Rodríguez
All the rights of the projects mentioned in the prints
belong to their authors and are included only as case studies.
Art Direction & Graphic Design: Axel Flores
Photography of prints: Jacob Mejicanos
Motion Graphics: Alejandro Rodríguez
All the rights of the projects mentioned in the prints
belong to their authors and are included only as case studies.
Thank You! :)
