The Project.
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Route 66 was an Italian Bistrot with American attitude.
The style and mood of this bar service is : country influences, Italian elegance, focus on details and hight target of food and drinks quality.
The project was composed in two steps, parallels but different : Branding and Interior.
Result.
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After one year of work, all county influences have been translated in minimal and elegant shapes. The old "Route 66" sign is now a linear logotype used also in a squared pictogram who complete all brand image.
The architecture and interior design save the wood style, but the elegance is given by the application of metal and dark details in the store and on the work station.
- Didascalia Se Serve
