Who is FoxShelf?
FoxShelf is a publishing company, specializes in printed books and digital works for creatives.
Attributes and Moodboards
We did a deep learning with the client to make sure that we understand their products. Knowing that we are on the same page with the client will help us reach the goal better. To begin, we gathered all the product attributes and pinned a moodboards for our project.
Fox
Nine tails, ears, fire, orange, red, illusion, cunning, magic, magic ball.
White, paper, letter, school, book, old, wood, glasses, magic.
Sketches
Next, we explored our ideas by drawing as many thumbnails as possible.
Selected options
After all many explorations, we came up with a shape that fits our goal and presented to the client..
Symbol construction
The client quickly decided to go with option 1, and allowed to develop it further.
Typeface exploration
Finalizing
Poor quality of the final rendering could ruin the design. We set up a guideline of how it should be applied.
Clear spaces
Background usage
Primary сolors
Fonts
If you like our works, please share.
