"KURAJU" SAKE LABEL DESIGN
Most of Japan’s traditional sake breweries are dominated by men, women are forbidden to involve in the sake making, and consumers market are also dominated by men. However, the “Kuraju” series by Sakeraku breaks the tradition, and the selected sakes are managed by female winemakers, since women may have a better sense to discover the subtle flavors during winemaking.
This No.12 Kuraju sake is a masterpiece by Mariko Sato, the 18th generation from her family on winemaking. The gentle and staunch warmth spreads from the inside out every time you taste it. On the label design, we aims to show the gentleness (the delicate tentacles of the female winemaker) and the intimacy of the staunch (the character of Dry Sake), by combining the word “18” and the silhouette of female winemaker into traditional calligraphy, stamped with foil gold.
