WOLFNOIR 2018 - Urban Sunglasses

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Client Wolfnoir Project inside Hawkers Design Team Stage Commercialized Year 2018

Imagine a new universe

around the brand

Rework the brand identity of Wolfnoir to give to products a more fashion and qualitative feeling to attract young urban actives. Creation of a sunglasses Fall/Winter 2018 collection focused on urban lifestyle and authenticity in accordance with the new brand image.

Projet réalisé intégré dans l'équipe de design de Hawkers.

Renouvellement de l'identité de la marque Wolfnoir pour lui donner un aspect plus mode and qualitatif en accord avec la cible des jeunes actifs urbains. Création d'une collection Automne/Hiver 2018 de lunettes de soleil tournée sur le lifestyle urbain et l'authenticité en rapport avec la nouvelle image de marque.

Projet réalisé intégré dans l'équipe de design de Hawkers.

Use product construction as a gimmick

To find an identity in accordance with the moodboard of the brand target, we mixed different influence from architecture, mechanics and fashion. Show the structure of the sunglasses but with a minimalist and modern aesthetic given to the core wire, placed behind a transparent acetate layer which let it visible from outside.

Offer different moods

The range is composed of different color palettes made to give different versions of urban lifestyle, from the classic black to natural tortoise colors and finally to fashion oriented black/white combinations. The metal structure on temples give the last touch of sophistication with a colored metal which contrast with the acetate frame.

Refined to the details

Metallic details on the temple to give a premium and upgrade the perceived quality of the sunglasses by using specificity of bi-laminated acetate construction and let the structure apparent. The colour used for this detail is also present on scriptures inside to give another touch and highlight the Wolfnoir logo.