J. King is multidisciplinary company dealing with wide range of products and services, such as finance, mechanics, trade, real estate, IT. The new visual identity had to bond all of the profiles and build reliable, serious and professional image on Polish and Czech market.
The task was to maintain the crown as a fundamental part of the logo. I combined it with customized serif typography and elegant color palette.
The redesign project consists of a logotype, brand book, branding materials –stationary, icons, illustrations and responsive website.
CREDITS
INTHESKY Branding Studio
Project Manager – Michał Śliwiński
INTHESKY Branding Studio
Project Manager – Michał Śliwiński
Creative Direction&Design – Marta Mossakowska
