Celebrate 50 years of the Big Mac by creating a series of 50 typographic posters
that highlight and celebrate cultural changes over the last 50 years.
Brief:
Each country of TBWA get the chance to be participate in this project.
We have be given 3 set of words to think of the execution ideas and make it to a poster.
Execution:
To transform the two patties into typography and call out the changes that we have seen throughout the years. Each poster have it's own personality but also feel like it is a part of the set.
Credits:
Advertising Agencies: TBWA\Chiat\Day, New York, USA / TBWA\Zurich, Switzerland
TBWA Global Chief Creative Officer: Chris Garbutt
TBWA\Chiat\Day New York, Head of Design: Chris Rowson
TBWA\Chiat\Day, Chief Creative Officer: Chris Beresford-Hill
TBWA\Zurich, Creative Directors: Bruce Roberts, Manuel Wenzel
Illustrator: Alex Trochut
Design Collaboration/Production: TBWA Collective
Senior Art Director: Frédéric Nogier
Senior Copywriter: Felix Freese
Marketing Director: Aglaë Strachwitz / McDonalds Switzerland
(One of the execution idea that I proposed got picked, so here goes)
Credit:
Mcd - Plug/Wireless
TBWA\ Kuala Lumpur
Gigi Lee - CCO / art director
Chang Chun Boon - Art Director / art direct, designer, prop maker, Typographer
Suki Chuah - Art Director / art direct, designer, prop maker, Typographer
Joanna Mak Song Ting - Junior Art Director / Designer, Prop maker
Hansel Lok Yi Sheng - Designer / Prop maker
Nikki Yong - Designer / Prop maker
Betty Qui Zhi Ying - Intern / prop maker
Chang Chun Boon - Art Director / art direct, designer, prop maker, Typographer
Suki Chuah - Art Director / art direct, designer, prop maker, Typographer
Joanna Mak Song Ting - Junior Art Director / Designer, Prop maker
Hansel Lok Yi Sheng - Designer / Prop maker
Nikki Yong - Designer / Prop maker
Betty Qui Zhi Ying - Intern / prop maker
