A social media and PR campaign for Live Baltimore to share what makes living in Baltimore City so special...straight from the people who live here. The campaign focused on social media sharing with the #BmoreWhatWeLove hashtag and used pop-up photo booths throughout the city to ask for entries.
Nominee for a 2013 OBIE Award by the Outdoor Advertising Association of America.
Marketing Srategy
Creative Direction
Video Creative Direction
Media Plan
PR
Above: Live Baltimore placed "photo booth" backdrops in bus shelters throughout the city encouraging passersby to stop, snap a picture in front of the back drop, then share what they love using #BmoreWhatWeLove.
Above: A video was created to get residents excited to share what they love about their hometown and to explain the bus shelter "photo booths" popping up around town.
Above: The DIY bus shelter "photo booths" were a hit! All social media entries tagged with #BmoreWhatWeLove were aggregated on the campaign landing page at LiveBaltimore.com/WhatWeLove (shown below).
Above: Instagram entry: "@livebaltimore #bmorewhatwelove"
Above: Twitter entry: "walking to the Baltimore Museum of Art #bmorewhatwelove"
Above: Twitter entry: "Ironically being 'young, wild, and free.' #YOLO #BMOREWHATWELOVE"
Above: Campaign landing page at LiveBaltimore.com/WhatWeLove. All DIY social media entries, using the bus shelter "photo booths" or otherwise, and tagged with #BmoreWhatWeLove were aggregated on the campaign landing page.
Above: In addition to the bus shelter "photo booths", a traveling photo booth, run by Live Baltimore staff, collected nearly 200 reidents throughout the summer of 2012 at community farmers' markets, all the photos were shared in a Facebook Album.
