CREATIVE LEAD FOR PHILIPS (PULSE)
From 2016 to 2018, I was the creative lead and brand guardian for Philips Healthcare Asia Pacific. I managed a team of amazing creatives to create kickass branded content with the help of digital data through our Pulse Command Centre. Both the Philips marketing team and the iris teams act as partners, key stakeholders and collaborators in the relationship.
Watch the video below to see me in action and to learn more about our setup.
What we do at Philips' P.U.L.S.E (Philips Unified Landscape for Social Engagement)
PULSE is a unit of specialists; planning, creative, content, search and social strategy, analytics and media buying, under one roof, inside the new Philips Singapore APAC headquarters. The teams working so closely enabled us to plan for and react better to opportunities to give Philips a more prominent role in culture.
Please visit https://www.facebook.com/PhilipsHomeLivingSG/ to see all work. (Video production are produced and directed by myself and the Pulse team.)
This is always on, always spot on.
From planning for important collective experiences, or hijacking trends picked up through social listening, the teams collaborate fearlessly to create work that moves at the speed of culture. (eg. Beauty & the Beast, PPAP, Spiderman, Singapore Haze + Pokemon Go, New Instagram Zoom function.)
Philips' Beauty - Follow your Beauty
We piloted 'Philips Beauty' social media in 2016 across Asia Pacific. Today, our campaign theme "Follow your Beauty" still resonates strongly across the markets. (Shot, directed and produced by myself and the Pulse Creative team.)
HEALTH TECHNOLOGY
Philips is moving away from consumer products and more towards health technology. Through social, we created campaigns that spoke to the audience about health tech in an accessible manner.
(eg. Thanking nurse on Nurse's day, Philip's Telehealth system, no place like home, Philips' AED - Activating the retirees to watch the streets)
Thank you
