Refreshed line of salad packaging for Fresh Express includes Organic Salad Kits, Organic Greens, Salad Kits and Chopped Salad Kits.
The previous Fresh Express packaging lacked consistency, shelf presence and was in need of a update.
The Organic Salad Kit redesign features a new logo, the bold contrast of a black band and color flavor bar, improving competitive shelf presence and product differentiation. New ingredient illustrations were also directed for each kit for improved appetite appeal.
The lineup illustrates the improved packaging presence, augmented by the black background and complimenting flavor cues.
The upgraded Organic design was also extended to the clamshells, again providing a much-needed boost in shelf presence, readability and differentiation.
Summary of the entire Fresh Express Organic line of salad kits and greens clamshells.
The Salad Kits feature a glamour shot of the finished salad and updated ingredient illustrations for improved flavor appeal. The word "Kit" has been trademarked and prominently placed to ensure distinction for the Fresh Express brand.
The new lineup illustrates the improved readability, differentiation and flavor appeal.
Summary of the entire Fresh Express Salad Kit packaging line. Colors were carefully selected to accurately represent the flavors and maintain differentiation between kits.
The redesigned Chopped Kit packaging features a cutting board with finished product and improved ingredient illustrations. A bold flavor color bar also helps in product differentiation.
The lineup shows the improved appetite appeal, readability and presence of the redesigned packaging.
Summary of the entire Fresh Express Chopped Kit packaging, showcasing the updated flavor appeal and differentiation.
Comprehensive style guides were created for each redesigned product line to further reinforce consistency.
Packed-out shelf at a national grocery chain.
