Art Direction for Halston's 2018 Campaign. From concept to on-set, you can follow the storytelling of Halston's Fall 2018 collection through a homepage redesign, e-mails, and campaign ads.
A sampling of a few e-mail designs using imagery from Halston's Fall 2018 content shoot and e-commerce images. I wanted to choose an image to launch the collection that encapsulated the brand's romantic, feminine nature, yet maintain a fresh look on typography and layout that kept a luxury feel.
