On January 2017, LG Electronics has announced new brand intent to accelerate itspremium
brand image. LG's goal was to refine its brand communication structure to efficientlyexpress
LG's brand vision "Life's Good" to it's customers by candidly analyzing LG's position in the market and integrating new strategic structures according to LGness. Under this new communication frame (LGness), Shop Identity 3.0 developed to integrate LGness and present a new standard for
To give the guide of Shop Design development and Management, LG Electronics develops
the Shop Identity Guidelines 3.0. This guideline is used by In-store Marketer of LG Electronics
and related person who work for LG’s In-store environment globally.
Designer : Im Sung Hwan, Choi Jeong Moon
Period : 2018.06