The promoters of brand Ek Daana envisaged a unique positioning of its product offering. Ek Daana is a healthy mix of Atta variants – Soya, Methi Daana (Fenugreek Seeds), Paalak Mix (Spinach), Whole Wheat, Multigrain and more…
The idea was to create a logo rooted in Health, Taste, and Tradition, in line with the brand positioning. The brand was overall articulated as the one which stays true to its roots because that is what is considered healthy. The tagline is the essence of the brand perception we aimed at: ‘Your Health Staple’.
