Flagler College’s first-annual designathon is a 24-hour event that involves students, faculty, and alumni working together to design material that benefits non-profit organizations in the St. Augustine area. The purpose of this event is to provide pro-bono creative services to community partners and give students an opportunity to use their skills and talents to positively impact the local community.
The branding for this event is meant to reflect the connections being made between designers and non-profits in the community. A circle was used in an effort to show unity and create a badge type logo that can easily be placed on different materials. The color orange is used to attach a warm and inviting feeling to the brand and the event.
After design projects are collected from community partners, creative briefs will be made for designers to utilize throughout the event. These briefs are designed to be simple and easy to read so that designers know exactly what needs to be created.
One of the biggest aspects of this event is advertising. Since this is the first ever designathon at Flagler College a lot of focus is placed on advertising so designers are aware and participate. An event flyer was created to hang up throughout the art building. It is designed to be bold and eye catching. Along with the flyer, social media advertising is very important as a means to reach the largest audience possible.
