Lumo x Tinder was Finland's first Tinder campaign, ever. The campaign activated over third of those who saw it to engage and over 30 000 users matched with Lumo's Tinder profile. According to Tinder, the Lumo x Tinder campaign is still holding it's spot as the best performing campaign on in Europe with a CTR of 38%. The campaign was an essential part of Lumo's summer campaign that was on during the festivals in Finland.