Mercedes-Benz:
Let The Dark Hide Nothing
Brief:
Mercedes-Benz S-Class is the pinnacle of automotive excellence. It’s the industry benchmark for both performance and safety. It features the Night View Assist Plus. A technology that shows the driver what’s ahead, even when it’s not visible to the naked eye.
Our task was to inform our customers about this feature.
Solution:
We created a campaign making clever use of depth of field and negative space to show the dangers that lie hidden in the dark. Shapes of animals were blended with their natural settings to create intrigue in our buyers. Upon discovery, they got our message – the naked eye may not see the dangers lurking in the dark, but the Night View Assist Plus will.
Results:
The campaign caught the attention of our customers. They interacted with it by guessing the animals and more importantly, by asking about the other safety features in the Mercedes-Benz S-Class.
Agency: Creativeland Asia
Executive Creative Director (Copy): Tejas Ravindranath
Executive Creative Director (Art): Lishoy George
Copywriter: Dora
Art Director: Yogesh Gavhane
