Media Catalyst Holiday Gift #2
Concept, Copy
Concept, Copy
Digital marketing agency Media Catalyst wanted to send more than a holiday gift to clients, it wanted to send a clear message: we are intimate, we are interactive, we are creative and we are more than meets the eye.
I lead the brainstorming, concepting and logisitcs for this project - as well as the copywriting. The result: an original, Media Catalyst Japanese furoshiki cloth wrapped around a greeting card with instructions.
The wrapping itself - re-useable and versatile - was the gift...
The wrapping.
The instructions:
Intro copy:
A gift with a twist...
Message:
Is this all? A card?!?
Actually, the very cloth that you just removed is Media Catalyst’s gift to you.
Inspiredby the Japanese tradition of furoshiki, this wrapping can be used andre-used, folded and re-folded in a number of simple, practical anddecorative styles based on the very object it envelops.
We designed it especially for you – because we believe beautiful and functional go hand in hand.
Sogo to blog.mediacatalyst.com for our instructional videos and discovermore inventive yet simple ways of wrapping everyday objects.
Wishing you a year filled with delightful surprises!
Intro copy:
A gift with a twist...
Message:
Is this all? A card?!?
Actually, the very cloth that you just removed is Media Catalyst’s gift to you.
Inspiredby the Japanese tradition of furoshiki, this wrapping can be used andre-used, folded and re-folded in a number of simple, practical anddecorative styles based on the very object it envelops.
We designed it especially for you – because we believe beautiful and functional go hand in hand.
Sogo to blog.mediacatalyst.com for our instructional videos and discovermore inventive yet simple ways of wrapping everyday objects.
Wishing you a year filled with delightful surprises!
