HeArt in the city is an Artists' Association located in Edessa, Greece.
There one can learn to paint and prepare for the exams to be admitted to the fine arts school. There are also seminars on art, illustration and more.
In this project I visualized the meaning of the words heart and city and combined them into a symbol.
The identity is dynamic, colorful and bright, and in some cases the heart "becomes alive"(on the web). There is no specific brand color, instead colors change.
I chose to craft a stamp and also a set of colorful papers in order to print the cards.
This way the design can be applied to any material making it more flexible.
