Mercavolo!
"Mercato delle Erbe" was built in Jesi in 1862. One of the products that made the market a point of reference for the city of Jesi and for Italy was the early cauliflower: the main export product. The goal of the project was to relaunch the market through a new identity that could contain a different offer.
The naming refers to the historical product of the city and the identity was based on the exclamation "cavolo!" (cabbage).
The typography is inspired by the gestural sign that is found on the display boards of the producers and the color palette is composed of a series of flat-colored backgrounds that changes depending on the offer that the market wants to communicate.
The naming refers to the historical product of the city and the identity was based on the exclamation "cavolo!" (cabbage).
The typography is inspired by the gestural sign that is found on the display boards of the producers and the color palette is composed of a series of flat-colored backgrounds that changes depending on the offer that the market wants to communicate.
