Hey London, Make My Day
Made as part of a design project in Hochschule Augsburg, this was a submission for the JCDecaux brief in the 2018 D&AD New Blood Awards.
Diversity is not only about heritage or gender - it’s about choices, and an open city is one that caters for those. London is just that: enabling and full of possibility. But this saturation can sometimes feel overwhelming, and it’s easy to get stuck in one’s perspective.
"Make My Day" gives Londoners a chance to see their city through more sets of eyes, and navigate its endless choices with them: Where to get an afternoon coffee, or a taste of another culture? Where to get a haircut, or go partying? Luckily, these choices are much easier when made for someone else.
