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The briefing: "Mum we need to make a logo, brand and simple, cost-effective packaging for those jams you keep making!"
Status: Completed, implemented and on-going.
The design: Yes, the client is my mother and the initial push for this project came from me. In fact one day, of the numerous she has been doing this, she asked me to try this new recipe for jams she came up with, to combine fruits and herbs together! That's when I said to her in Greek "Όχι Άλλη Μαρμελάδα!", meaning No More Marmelade!. As soon as I tasted the strawberry and peppermint combination it dawned on me that we have to get the word out, or better say the taste out to the world.
The name captures in Greek two, even three distinct meanings: 1. A reaction to my mums non-stop jam-making, No more Marmelade! and a reaction to the plethora of common jams in the Greek market that generally have little to nothing new to offer 2. You keep eating, can't stop and eventually you say 'No more Marmelade' because it's so tasty you will eat the whole jar! and 3. There is no other jam like this one, so when it comes down to choosing a refreshing new taste with all the nutritious benefits of both herbs and fruits of Greece, there is No Other Marmelade than "Όχι Άλλη Μαρμελάδα".
The packaging design was kept to a minimal cost by sourcing localy bought jars and simply adding a transparent sticker with screenprinted white typography contrasted by the vivid colour of the mamrmelade in the jars. Hence the result of a clear and pure message that focuses more on what's inside than the outside. Enjoy!
