Pasta? e non solo - Branding

  • Branding and identity for an Italian based deli. The idea is simple: what makes hand made food so unique is its unpredictability. Same food won't taste or look the same twice. And that's what makes it fantastic. At the same time this deli is known for its unexceptionable high-quality standards.That's how the concept of mixing random colorful elements with ration typography was born. The identity keeps its unity using different shapes that follow the same palette, pared with a bold use of sans and serif types together. Doing so, the defined tone of voice allows the identity to be recognizable and different at the same time.