Wisepass is a lifestyle subscription based app which allows you to enjoy complimentary perks daily in Hong Kong, Manila, Singapore, Ho Chi Minh, Kula Lumpur, Jakarta, Bangkok and more. Just simply download the application, let it know your taste and it will suggest you the best places in town each time you want to go out for dinner or enjoy your favorite drinks. 

Client: Wisepass
Agency: Red Cat Motion

Creative Director: Minh Pham

Art Directior: Bi Vo

Visual Designer: Ngọc Trâm, Tuan To, Nhật Linh

Lead Animator: Minh Nguyen

Animator: Son Coi, Duong Nen

We discussed with the client, downloaded the app and enjoyed the experience that the app bring to us to understand Wisepass before suggesting any story direction and art style. In the end, we came up with 3 approaches and proposed 2 art direction for the video. Voice samples were provided by us as well. You can download a sample of our proposal.

The client decided to go with the second approach which is more application focus and less details. The style should evoke the feeling of delight, modern, high-end.

Our Art director was very passionate so his input was enormous until we get the right mood and tone.

Storyboard is the best way to visualize your story and animation ideas.