SOME THINGS GO BETTER TOGETHER
Baskin Robbins is a fun and vibrant brand reaching those who are full of life. To begin, the following ads are designed to pair with this new brand direction by shouting to Atlanta (and beyond) what their idea of excitement is all about. The saturated color and bold product placement is meant to be unique in the environment by standing out above the rest.
BUT WAIT, THERE’S MORE
Speaking to young, health-conscious millennials, we keep in mind the rapid growth of natural, organic, and sometime odd food pairings which are gaining popularity at an exceeding rate. But it can be a little gross and pretentious. So, we’ve created our own “real” health-conscious flavor mashups which combine food and drink, just like Sundae Shakes, to show the contrast between fun and, well, awful.
FUN CONTRAST
Posting the two ads directly next to each other in the stations, we show the difference between, gross, drab, and the less-than-exciting, VS Baskin Robbins totally rad sundae shakes! Colors and layout were specifically crafted to emphasize Baskin Robbins in contrast. This speaks to Atlanta, but is meant to get a social media storm brewing. Conceptually, sharing photos on social media will be sure to follow. Searching the custom URL “DrinkBobos.com” will lead directly to our custom made Baskin Robbins sundae shakes splash page…
RESULTS
Curious patrons will land on our custom URL, calling attention to the fact that something so gross shouldn’t be acceptable by offering them a better, exciting combination of a Baskin Robbins sundae shake. Emphasizing that something go better together.
