About
Yum Guy is a small ice cream shop with a fun and vibrant vibe. It sells homemade, authentic ice cream, as well as donuts and shakes. Each day the Yum Guy team makes fresh gelato made out of whole milk to bring the customers more intese flavours, following the founder’s own recipe. The ice cream are individually crafted using only natural ingredients sourced from local producers. The main flavours are chocolate, banana nut, bubblegum, candy cane, coconut milk, honey almond and vanilla bean.
Challenge
The challenge was to create a completely unique experience for both adults and their children. When we first met with the founder he said he wanted something very colorful and eye-catching, something that will stand out, but at the same time it had to be obvious, that it’s an ice cream brand. Yum Guy is a start-up, but the founder has been selling no-name ice cream for two years already and therefore recognized the importance of good branding. The challenge was to take his ice cream with good-quality ingredients and convince people to actually buy them.
Solution
We designed a bright and fun visual identity using 3 main colors: pink, teal and aquamarine. The color palette highlights the summery feel of the brand that reminds of hot beaches and lazy days on the sand. The main character is Yum Guy - a friendly and saucy ice cream man. We also designed some icons and an ice cream pattern to use on various company materials. Ice cream cups, boxes, stickers and stationery were also a part of the branding experience.
Client - Yum Guy
Agency - Owlsome studio
Design - Logo, brand identity, icons, packaging
Art direction and photography - Maja Reguła
