While working at BStrong, a Portuguese sneaker's selling company, with 14 stores all over the country, I was challenged to create the communication for the Brand's 5th Anniversary promotional campaign.
When facing this kind of exercise I always focus on coming up with content that will easily be transformed to fit the many means of communication currently used by the brand on the stores and online: website and social networks.
When facing this kind of exercise I always focus on coming up with content that will easily be transformed to fit the many means of communication currently used by the brand on the stores and online: website and social networks.
To make the campaign visible from the outside of the store I made this poster
Here is an example of one of the stores:
There was also communication on the social media:
