Through fate, we met with the current owner of PT. Kasmaji Inti Utama, yet through trust, we started this project.

Kasmaji is a manufacturing company that both produce and trade Frits, a material used to coat ceramics. As a company, Kasmaji Inti Utama have developed a strong corporate culture that is oriented towards best quality, which based on teamwork, technological advancement, and human resource development. Having been established since 2003, This year is quite pivotal for the company, because there will be a leadership change, a "passing - the - torch" moment from the original founder, to the successor.

Shifting in the company leadership means going through a brand new future possibilities, a bigger, better, and more promising one. All of this are initiated with the restrengthening of the corporate values, and the needs to change their current identity, which seemed outdated and too conventional. 

The torch of leadership has now passed to the second generation of Kasmaji family, which is consisted of three siblings collaborating for the company success. This fact is somehow highly relevant with the company values of collaboration and perfection. Within these siblings as leaders, Kasmaji is set to take on the future.

We conduct a brief research for this project before we developed any further progress on the visual identity. We found that within the industry of B2B services, trust matters more than an eye - catchy identity. It is evident that the main objective of the new identity development is to design for trust and inspire change.