Water Aid - Brides Of The Well || Raising Awareness
Nucco Brain created an animated short story for WaterAid, highlighting the vital
importance of water in the lives of rural Indian women.
WaterAid is a non-profit organisation whose mission is to find sustainable solutions to
water-related issues in the poorest communities around the world, providing people with
clean water, safe sanitation and hygiene education.
They approached our creative team with a fascinating brief. We were to work with the
renowned Indian filmmaker and author, Shekhar Kapur, to turn his short story ‘Brides of
the Well’ into a shortchanged animated film, bringing to the fore the precious nature of
water in rural India.
We wanted to tell a story about water through a human lens: a narrative that weaved in
themes of gender and inequality within water-poor communities. This film would add
emotional heft to WaterAid’s message, raising awareness of water-related and societal
challenges facing real people.
Our artists, designers and animators went to work creating a distinct visual style that
would best allow us to tell this story. Using bold colours and a meticulous, painterly
aesthetic, we brought to life courageous and relatable characters in an immersive world
that did justice to the original tale.
We received an overwhelmingly positive response from both the client and the general
public. And more importantly, we told a story that needed to be told.
Credits:
Client - Water Aid
Studio - Nucco Brain
Creative Director - Stefano Marrone
Art Director - Ryan Lovelock
Studio - Nucco Brain
Creative Director - Stefano Marrone
Art Director - Ryan Lovelock
Producer - Camilla Zucchi
Script - Shekhar Kapur
Design - Mathilda Holmkvist & Joanne DertiliAnimation - Nicholas Edmondson & João Vasco Leal
Music & Audio - We Are Listeners
