Every year, Epigamia has a 'YogArt' Campaign. This year the campaign was called 'YogArt - TastyType' which was basically a Every year, Epigamia has a 'YogArt' Campaign. This year the campaign was called 'YogArt - TastyType' which was basically a homage to typography and art while using Epigamia as the medium. Our main artwork was a spread reading : ‘The quick brown fox jumps over the lazy dog’. This panagram is used widely for fonts and typists and designers would surely react to this.
Other teasers, videos and posts were primarily made to encourage other viewers to participate and create beautiful type using yogurt. This campaign was widely successful and had many entries and responses. The outputs - photographsy, videography & post processing - are efforts of multiple partners & studios.
