Every year, Colombia produces more than 11.6 million tons of waste (a large amount of it comes from cardboard boxes) but we only recycle 17% of it. That’s why, in Samsung we decided to help the environment by giving a second use to our boxes.
We created templates to build toys with cardboard and printed them on the inside of all our boxes. With that, every person that bought any of our pro- ducts, could reuse the boxes to create different toys and give the chance to some kid to enjoy the most innovative and entertaining product of them all: their imagination.
Agency: Cheil Colombia
Client: Samsung Citizenship Program
Concept: Alvaro Silva, Andrea Rodriguez, Juliana Arboleda
Copywriting: Alvaro Silva, Andrea Rodriguez
Art Direction: Juliana Arboleda
Year: 2017
