Zoya Inheritance Campaign_CGI

  • Zoya Inheritance Campaign_CGI

    Info
    Zoya is a luxury jewelry brand which comes up with unique collections and pieces that are inspired by one theme for a season. The jewelry maker brings to life these designs using gold, diamonds and precious stones.

    When Mullen Lintas, Bangalore, approached us for a campaign for Zoya, for Ivory inspired jewelry line where the ivory white mixes with white or yellow gold and diamonds to create a pure and elegant looking collection, they came up with the idea of showing elegance and class in a simple relief sculpture form. 

    They presented to us a mood board of poses, forms and background sculpt references which we then took further, first by coming with concept sketches and then developing them further using CGI.

    The execution pushed us into studying sculpting forms, materials and 
    coming up with subtle textures and lighting that enhances the overall look.
    _
    Client _ Zoya
    Agency _ Mullen Lintas, Bangalore
    Production Coordinators _ Krishna Maheshwari
    Pre Production _ Vijay Arumugam & Paintbox
    CGI Lead _ Kalpesh Patil
    Modeling & Texturing _ Parag Lavande & Samar Sonone
    Lighting & Shading _ Kalpesh Patil
    Post Production _ Kalpesh Patil, Amar Kakad & Om Solanki
    PAINTBOX, MUMBAI
  • Client Mood board
  • Approved Sketch_Layout 01
  • Campaign Visual_Layout 01
  • Approved Sketch_Layout 02
  • Campaign Visual_Layout 02
  • More work on:

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