Zoya Inheritance Campaign_CGI
Info
Client _ Zoya
Agency _ Mullen Lintas, Bangalore
Production Coordinators _ Krishna Maheshwari
Zoya is a luxury jewelry brand which comes up with unique collections and pieces that are inspired by one theme for a season. The jewelry maker brings to life these designs using gold, diamonds and precious stones.
When Mullen Lintas, Bangalore, approached us for a campaign for Zoya, for Ivory inspired jewelry line where the ivory white mixes with white or yellow gold and diamonds to create a pure and elegant looking collection, they came up with the idea of showing elegance and class in a simple relief sculpture form.
They presented to us a mood board of poses, forms and background sculpt references which we then took further, first by coming with concept sketches and then developing them further using CGI.
The execution pushed us into studying sculpting forms, materials and
coming up with subtle textures and lighting that enhances the overall look.
_Client _ Zoya
Agency _ Mullen Lintas, Bangalore
Production Coordinators _ Krishna Maheshwari
Pre Production _ Vijay Arumugam & Paintbox
CGI Lead _ Kalpesh Patil
Modeling & Texturing _ Parag Lavande & Samar Sonone
Lighting & Shading _ Kalpesh Patil
Post Production _ Kalpesh Patil, Amar Kakad & Om Solanki
PAINTBOX, MUMBAI
PAINTBOX, MUMBAI
Client Mood board
Approved Sketch_Layout 01
Campaign Visual_Layout 01
Approved Sketch_Layout 02
Campaign Visual_Layout 02
