Nike SNKRS Pop Up Los Angeles, CA. 2018
Editorial Design, Art Direction
Nike SNKRS app is a one-stop sneaker shop that grants mobile access to the most premium Nike sneakers. Today, SNKRS acquired more new members than any other digital channel for Nike. It has become Nike’s latest way to game supply and demand of hyped products. To mark their new era of growth, Nike wanted to create a revolutionary and disruptive retail destination that caters exclusively to users of its SNKRS app.
To thrive in an era where shoppers have endless sneaker and clothing options, we wanted to investigate new ways to engage. We sought to merge its digital and physical shopping experiences seamlessly. The solutions include adding an app integrated robot arm system for customer pick up and try on; an in-store only scratch card raffle that requires app activation, and an exclusive winners-only mist room that also need app activation to pick up sneakers. The graphic language explores the concept of high-tech treasure hunting with type & imagery that references a scratchcard’s unpredictability. Evoking nostalgia through tactility speaks to the lost art of copping. The ultimate goal is to bring a product, a story, and experience together to create something that builds magic and emotion for its consumers.
To thrive in an era where shoppers have endless sneaker and clothing options, we wanted to investigate new ways to engage. We sought to merge its digital and physical shopping experiences seamlessly. The solutions include adding an app integrated robot arm system for customer pick up and try on; an in-store only scratch card raffle that requires app activation, and an exclusive winners-only mist room that also need app activation to pick up sneakers. The graphic language explores the concept of high-tech treasure hunting with type & imagery that references a scratchcard’s unpredictability. Evoking nostalgia through tactility speaks to the lost art of copping. The ultimate goal is to bring a product, a story, and experience together to create something that builds magic and emotion for its consumers.
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