Barcelona es la ciudad del modernismo catalán, sin embargo, carece de coherencia a la hora de comunicar sus actividades y eventos ya que cada edificio está gestionado por diferentes entidades. Con «Bcn Modernisme» se pretende aumentar la visibilidad e importancia del patrimonio modernista bajo una misma marca con una identidad fuerte e inclusiva. A partir de las formas básicas y los colores de los propios edificios, junto con una tipografía serif de gran modulación y personalidad, se ha creado el sistema de identidad y distintas aplicaciones: cartelería, entradas, señalética exterior, web...
Barcelona is the city of Catalan modernism, however, lacks coherence when communicating its activities and events since each building is managed by different entities. "Bcn Modernisme" aims to increase the visibility and importance of modernist heritage under the same brand with a strong and inclusive identity. Based on the basic shapes and colors of the buildings themselves, along with serif typography of great modulation and personality, the identity system and different applications have been created: signage, entrances, exterior signage, web...
Barcelona is the city of Catalan modernism, however, lacks coherence when communicating its activities and events since each building is managed by different entities. "Bcn Modernisme" aims to increase the visibility and importance of modernist heritage under the same brand with a strong and inclusive identity. Based on the basic shapes and colors of the buildings themselves, along with serif typography of great modulation and personality, the identity system and different applications have been created: signage, entrances, exterior signage, web...
