Uber Eats Buy One Get One Free
To incentivize current users, to acquire as many new eaters as possible and create more relevance for restaurant partners, the Uber Eats team wanted to develop a one week Buy One Get One MX national campaign. The idea was to craft scenery with mirrors that duplicated food so people could easily understand while being aesthetically appealing and different. The name of the concept was Double it with Uber Eats.
For the photos, we selected three popular types of food, and the ones that could most easily be localized for other LatAm countries if needed. We also selected generic compositions with ‘2x1’, a phone and a bag. This was thought in case the concept didn’t live in other countries, if the restaurants had very specific food and for them to still be relevant when the re-brand comes.
This campaign lived in Facebook links, Carousel, Collection, owned organic Facebook, Instagram posts, Instagram Stories, co-branded restaurant social media, in-app billboards and email.
Idea: Mariana Ríos, Iliana Sánchez
Photography: Mauricio Alejo
Art Direction & Design: Mariana Ríos
Copy: Iliana Sánchez
Production: Álvaro Trillas
CD: Carlos Angel
