Uber Eats Anniversary
Uber Eats wanted to boost both new and existing eaters. Taking advantage of our first year celebration in Mexico City, we lowered our delivery fee and developed a full week of promotions for eaters, to be communicated through a digital campaign.
We jammed and thought of ways to communicate this celebration, going through food lettering, food shaped balloons, and finally cakes. We crafted some sketches, then put on our mittens and prepared different cakes molded after our best selling dishes.
We collaborated with a great product photographer, and made this playful campaign. It turned out to be very well accepted, to the point where the Spain team used them for their own anniversary a few weeks later and the Eats HQ team bought global rights.
Idea: Mariana Ríos, Iliana Sánchez
Photography: Mauricio Alejo
Art Direction & Design: Mariana Ríos
Copy: Iliana Sánchez
Production: Álvaro Trillas
