• Off-White™ "Watch" Concept Design
    Designed by Jake Lee @jake_acasso, 2018
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    A personal project intended as an hommage to one of the most inspirational designers of current generation, Virgil Abloh. I love his way of humorous interpretation on mundane objects and the 3% design approach that caused huge impact on contemporary fashion and the design industry as a whole, which effectively changed many people's perception towards ready-made products.

    The goal was to thoroughly understand Off-White™'s brand philosophy and their design language, and effectively infuse the brand DNA into a conceptual piece of wrist watch.