Raid Bus organizes events and party bus rentals for Pokemon Go enthusiasts to travel together to local stops for raids, teamwork, and all around good times. The company started as a small, fun operation in Austin, TX, but suddenly exploded into a regional phenomenon, with high interest in cities like Houston, New Orleans, Dallas, and San Antonio.

The company's founder, Phil, wanted to update the brand's identity to a more fun, memorable aesthetic to carry across the brand's online presence and shop goods, including tee shirts, pins, raid passes, and wrist bands.