"Sabores de Portugal" ( Portugal Flavors) was a business idea presented in Poliempreende contest and won the regional award in Guarda,Portugal.

In this idea, the intention was to awake the senses of the consumer and at the same time put on the market an innovative product, inspired by traditional Portuguese ingredients.
Challenging consumers to experience a new interconnection between memory and taste through a single chocolate bonbon with the distinctive flavor of each region.

The logo was developed from the concept of a ship navigating on melted chocolate sea.

It pretends to transmit to the consumers a fun and delicious image. To accentuate the concept of the brand, it was also developped a custom lettring that supports the name of the brand.

The main work assumptions for the development of packaging were:

_Innovative and differentiating product with close ties to the Portuguese tradition;
_Emotions capter and easily associated with Portugal;
_Attractive packaging, possibility to be reused for other purposes;
_Easy transportation;
_Strong cultural message.

This project was developed by a working team composed by myself and three other students of Restaurant & Catering School - ESTH / IPG.