Dan Buchan's profile

Tracks Magazine — Rebrand

Dan Buchan
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Tracks Brand — Redesign


During my time at Tracks Magazine, the corporates of the media company who owned Tracks announced that they were moving to a bi-monthly publication after being monthly for almost 50 years. This radical change of frequency prompted the need for an update of the brand including the format and style within the magazine for the future. Something that hadn’t been touched significantly since the publication started in 1970.

The brand and style needed to pay tribute to the Tracks heritage while expressing the young, new and contemporary nature of the current day surfer, being generally better educated, more creatively nuanced and better remunerated than ever. The new Tracks format and model is better equipped to engage the modern surfer who wants sophistication and substance in a format that doesn’t make them feel pretentious or alienated while also longer having the “crazy”, “wild” or “bogan” stigma associations with it. 
    
The result was a new style which was driven by photography, allowing it to sing and be the hero paired with use of white space, a strong grid structure and contemporary typography, which all works harmoniously together in the new format of Tracks magazine.
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
re-brand design Surf Tracks Magazine branding Art Director surf magazine editorials design minimal design
Tracks Magazine — Rebrand
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Dan Buchan's profile

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Dan Buchan's profile
Sydney, Australia

Tracks Magazine — Rebrand

During my time at Tracks Magazine, the corporates of the media company who owned Tracks announced that they were moving to a bi-monthly publicati Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives