While I was working at It'sSeg Seguros Inteligentes, an insurtech in São Paulo, we noticed that our clients, specially HR people, needed something to gather all their ideas, communication and project around. They needed a specific logo to engage their audience around the same purpose.
We started to develope these studies around their needs, and I'd highlighted 2 examples that we most proud of.
The first one, is for Diebold Nixdorf. The company shared with us that their team was a very tecnological and data driven group of people, so they wanted us to translate something fun and informal but bold and important. We started to discuss about unity and group work, as it is very effective around the tech community.
One thing that was very important for us was to have something we believed to be great branding and design from our company's guidelines to our clients. Something we would be happy to always have connected to the people we worked for. You can check It'sSeg's branding moodboard and communication that I've have developed and settled here.
We decided to use a blue-purple-greenish colour pallete to reflect the health, calm and cure that this spectrum brings us.
DN was so happy about the result, they asked us to develope the branding of the social projects as well, and the logo is this one. Any further information is highly confidential.
For this one, we went to a warmer and diverse colour palette, to keep connections to the other logo, but with a different touch of happiness and friendship.
Hapag-Lloyd was another company that felt the same way Diebold felt. But they were looking for something a little bit more sofisticated and also something that wouldn't be so disconnected to their already well settled brand.
Thank you :)
