Crab® Brand Identity + Packaging + Custom Lettering
Case Study: I was initially contacted to do the Packaging for this innovative acupressure wearable device named Crab®, a brand by Ev Lab srl. But proceeded to design all visuals including Business Cards, Brochure, Catalog, Poster, Displays, Container Kits and apparel. The logo was already present when I joined the start-up.
Role: Brand Identity (not the logo), Business Cards, Collateral Design, Custom Lettering, Packaging design, Environmental Graphics, T-Shirt Design & E-commerce Design (2016/2018)
Credits: Logo Design - unknown | Claim “Wearenergy” and Copywriting by Martina Guglielmi & Enrico Vettori
Ev Lab launched Crab®: an innovative wearable device: its stress-relieving function is based on acupressure and Shiatsu as it applies pressure on the Li4 spot, between the index and the thumb.
